Our story
We started as a small Portland workshop and grew into an online studio serving learners who want useful skills, not rigid formulas.
About the grove
We teach floristry as a practice of attention.
Velvet Grove Floristry began with a shared table, a bucket of market stems, and a belief that creative confidence grows through patient repetition. Our courses make professional ideas understandable while leaving space for individual taste.
Our mission
Make thoughtful floral design accessible, seasonal, and grounded in respect for materials, makers, and the places flowers come from.
Our promise
Every lesson should leave you with a clearer eye, a practical next step, and permission to make the work your own.
The people at the table
Mara Ellison
Founder and floral educator
Mara brings two decades of arranging, garden observation, and patient teaching to every foundation lesson.
Jonah Reed
Seasonal sourcing guide
Jonah helps learners understand availability, responsible purchasing, and the quiet beauty of local materials.
Inez Park
Design editor
Inez turns complex composition ideas into generous exercises that welcome different styles and spaces.